Monday, October 25, 2010

New products from September and this month:
Below is 'Essence of Fall'.  This is a very distinctive bouquet


Below is our Halloween bouquet, 'Spider-licious'

In September we feature 'Sunflower Sensation'.  This bouquet is gorgeous!


Check out this update to our website.  The 'About Us' section new and it stands out compared to our competitors sites.  Below is just the text, but there are photos of Charles & Irene Watson, Eva & Ernest Johnson, and the flower shop from the 1940's!


About the Company

Watson Flower Shops, Inc was founded in 1927

In 1927 Grandma Irene Watson started selling flowers out of her home with flowers grown in her own garden. Shortly after she started selling flowers Irene purchased 5,000 rose bushes and went door to door selling the roses for $0.25 each. With the profit she made from selling these rose bushes she and her husband, Charles, purchased an 18 acre farm on a road connecting downtown Tempe and downtown Mesa. On this farm Charles and Irene not only grew flowers but grew their family as well. The residents in Mesa knew Irene very well and referred to her as “The Rose Lady.”



Watson’s Flower shop founder Charles & Irene Watson on their

Irene Watson, “The Rose Lady” wedding day in 1899



Before opening her own flower shop Irene interned at Brown’s flower shop in Utah. She gained valuable skills in design while there and she learned many other things about the floral industry. She also learned about the growers in California and how to order and ship flowers from there.



Watson’s Flower Shop cerca 1940



Ownership Passes to the 2nd Generation

In 1946 ownership of the flower shop passed to one of Charles and Irene’s daughters, Eva. Prior to Eva taking over the family business, Eva worked as head surgical nurse at the Southside District Hospital in downtown Mesa. Eva married a wonderful man, James Ernest Johnson Sr. and both were very involved in the family flower business.



Ernie & Eva Johnson Eva Watson, Head Surgical

On their wedding day in 1939 Nurse, Southside District Hospital



During the years between the end of WWII and 1950 Ernie and Eve had grown the business, establishing 3 branch locations in the East Valley, and franchising locations in Tucson and Flagstaff. Also in the 50’s, the flower shop purchased a large neon sign. This sign along with many other neon signs along their stretch of road (which had become the US 60) would become famous in Americana.

The Johnson and Haw’s families

The history of the Haws and Watson families dates back to the 30's and 40's when Lyman Haws and Ernie Johnson were best friends in high school. Ernie married Eva Watson and, together continued Watson Flower Shops. Lyman developed his floral design talent at Watson Flowers. Many years later, in 1964, Lyman joined the Haws family business and built Haws Flowers and Gifts on Mesa Dr in Mesa until he retired in 1988.

After Lyman retired, Henry (Lyman’s brother) operated Haws Flowers with his wife Edna for many years. Both Henry and Edna retired from the floral industry in 2009 and asked Watson Flower Shops to serve their customers.

Consolidating the Business

In 1950 Ernie Johnson passed away and was survived by his wife Eva and their three children. Now with the responsibilities of raising her family and running a business on her own the other locations were closed.

Ownership Passes to the 3rd Generation

In 1976, Eva’s son David with his wife, Pam, took over management of Watson Flowers. With many years experience with farming, David continued the family tradition of growing flowers on the farm originally purchased by his grandparents.



David & Pam Johnson, owners of

Watson Flower Shops 1976 - 2009



In 2005, three years of construction of the “Valley Metro” light rail train system was about to start in front of their Mesa store. David and Pam knew that access would be greatly limited during construction of the Metro system. They wanted their customers in the East Valley to be able to reach their flower shop easily so in the Fall of 2005 David and Pam opened a branch location in Gilbert, AZ. The new store is conveniently located on the corner of Val Vista Dr and Guadalupe Rd.

Ownership Passes to the 4th Generation

In 2009, David and Pam retired from the floral industry. Management of Watson Flower Shops has now passed to two of their sons, Nathan and Jacob Johnson, and both are eager to uphold the family tradition of growing and selling the longest lasting, highest quality flowers at a reasonable price. Their main store is still located on the original acre of land purchased by Great grandma Irene Watson in 1931.

Nathan graduated from Arizona State University with a degree in finance while working at the family business. Jacob also graduated from Arizona State University with a degree in management. Both of David’s sons grew up being very involved in the family flower business.







Nathan and Jacob became certified Arizona State Master Florist in 2006. Nathan currently serves as the President of the Tempe Apache Boulevard Association (a community organization David also served on) and Jacob was recently elected to the Arizona Floral Association Board of Directors.

Why you should choose Watson Flower Shops

Watson Flower Shop has a proud history of service to the east valley and the Phoenix Metro area. Great grandma Irene Watson instilled three qualities in the generations of florist that followed her. The three qualities are to sell the highest quality flowers with the best possible service at a reasonable price. Every generation of florist since has honored her memory by upholding this family tradition.

So what sets Watson Flower Shops apart from the others? It is the foundation upon which our flower shop is built. Each generation has grown up as a florist; each generation has acquired the skills and knowledge necessary to have over 83 years of satisfied customers. What you can expect from Watson Flowers is professional courtesy in customer service and the highest quality, longest lasting flowers every time you order.

When you order from Watson Flowers you can order with confidence knowing we will give your order the personal attention it takes to make your gift perfect. Regardless of the occasion, the recipient of your floral gift will be delighted. We guarantee it or your money back. That’s the way Great grandma Irene Watson did it 83 years ago and that’s how we do it today.

Saturday, August 28, 2010

Featured Product in August

Our designers have done it again. This time the arrangement created looks like you could’ve picked out the flowers from a summer garden. The arrangement is full of summer colors and even has little dragon flies designed with the bouquet.

Even though the month of August is almost over, we still wanted you to see the latest creation of our designers. The arrangement did very well in August and everyone seems to be pleased with the flowers. We are looking forward to the fall specials from September to November. Our purchasers and designers have found a new supplier of hard goods, vases, and containers and everyone at the shop is excited to see what they’ll create next.

Below is the August featured bouquet. Its name is ‘Summer Fly’ and retails for just $64.95. It’s a beautiful bouquet and very long lasting.


Figure 1 Summer Fly WF10AUG-1

Tell us what you think. We’d love to hear from you. And don’t forget to add this beautiful arrangement to your kitchen table.
Gilbert Store Redecorating


New fall decorations are at our Gilbert location on Val Vista and Guadalupe. Our very own designers have done most of the decorating and they are almost done. Their hard work has really paid off the sales floor looks great and is more open than before.

When the weather comes cooler it will also be easier to see inside the store while shopping. It’s worth coming in just to see the products and how the sales floor is arranged.

Tuesday, July 06, 2010

NEW FEATURED PRODUCTS FOR JULY


The month of July began with a very exciting event. Not only was it the Independence Day holiday, one of our very own at Watson's Flowers was married July 3, 2010. The flowers looked terrific (of course) and the whole event was wonderful.

To continue the excitement in July our designers are introducing 3 brand new designs. All three of these beautiful designs are excellent gifts for the summer; they feature bright and vibrant colors.



Our designers are even running a side business; they have put up a lemonade stand on our sales floor. So when you come in to our Mesa store to pick up your flowers in July, remember to get a refreshing glass of freshly squeezed lemonade (oh yeah, it’s free).

But we know you want to see the new bouquets for July so here they are:


The first is called ‘Bright Delight’. And yes, those are fresh lemon slices in the vase! Bright Delight is a very beautiful arrangement; simply looking at the picture can brighten your day.

The price is just $64.95. It is very long lasting so whoever receives this arrangement will be able to enjoy it many days.

The second product is ‘Tart & Tangy’. It also has freshly sliced lemons in the vase. Notice how the orange and yellow give a fresh summer feel. You won’t be disappointed with this one. ‘Tart & Tangy’ will put a smile on anyone’s face.  Your loved ones will be able to enjoy this bouquet for many days. It’s only $39.95.

The last one featured this month is the ‘Lemon Lime Refreshment’ bouquet. By combining the refreshing colors of the lemon and the lime we have a bouquet that’s very cool and refreshing to look at.

The green vase this arrangement comes in is on limited supply so order early in the month of July. This product is priced at $42.95.

Monday, June 21, 2010

FLORAL THERAPY? FOLLOW THE LINK BELOW TO HEAR ABOUT HOW RECENT STUDIES SHOW THAT FLOWERS IMPROVE OVERALL QUALITY OF LIFE.


Can flowers really improve an individual’s quality of life? Do flowers really put you in a better mood?

The answer to both these questions is yes. A recent article points out how flowers are capable of improving mood and quality of life.

Flowers really can make an impact on your day. During floral deliveries it’s amazing to see how flowers put a smile on everyone’s face. Nearly everyone love’s flowers (this holds true for men as well). However, we don’t always get to enjoy flowers everyday.

Flowers can even improve your attitude days after you’ve received the flowers. In addition to placing flowers at home or in your office, giving flowers to people in person is also very beneficial to overall well being. Florist of course are happy to make deliveries on your behalf, but don’t underestimate the power of going to the local florist, picking up a bouquet, and delivering the flowers yourself to a loved one or friend. The joy and excitement of giving flowers will always lift your spirits as well as the receiver’s.

We should all try to enjoy flowers everyday, whether we are at the park, going for a jog, or visiting your local florist. Flowers have the ability to improve your mood, lift your spirits, and give you a brighter outlook on life.

View article here: http://www.ukiahdailyjournal.com/community/ci_15249497?utm_source=twitterfeed&utm_medium=twitter

Tuesday, May 25, 2010



ROSE MONTH!!

June is rose month!!  Watson Flowers is celebrating by have a June rose special.  After Mother's Day, I went and talked to our experienced designers and we brainstormed some ideas for June's new product.  Then we realized June was rose month.  We bounced some ideas back and forth with no definite plans, only that we wanted it to be centered around roses.

A few days later my designers and purchaser came to me with a great idea.  They wanted to do a dozen roses!  Okay, that doesn't sound extrodinary.  It is however extrodinary because we will be selling our dozen roses in a vase for nearly $30.00 less than the normal price! 

It turns out that our purchaser was able to get a good price on some long lasting red roses.  The roses we normally carry everyday are a full 60 to 70 cm long, have large full blooms, and are very long lasting.  For our June rose special however, we will be using a much shorter rose (roughly 40cm long) with a slightly smaller bloom.  We are though fimilar this rose, it's called a 'Rio' rose and it's also long lasting.  The good news it will be a much lower price so that we could pass that savings along to our customer. 

Our dozen roses in our Deluxe style, is $69.95.  But for June, because we will be using the red Rio roses we will be selling the dozen roses for only $39.95!!  As you can see from the picture, the roses are beautiful, the only difference is that the arrangement is smaller than our Deluxe Dozen roses made at $69.95.


Red Rose Special
Item #: WF10JUN-1
As shown price: $39.95



We are so excited to for rose month.  Call and place your order because it's only available for the month of June.  Only red roses will be available, but who doesn't like a beautiful arrangement of a dozen red roses!

Thursday, May 13, 2010

MOTHER'S DAY RECAP


Watson Flower Shops would like to thank all of its customers for their support during Mother's Day. We can't do it without you! And this Mother's Day went well. It is our goal to make sure that the Mom's in your life enjoy a beautiful, fresh bouquet of flowers.

And many of our customer's ordered the bouquets shown in our last posting. They are just extremely beautiful bouquets, and they were very popular. Precious Memories, Simply the Best, and the Mother's Day Teacup all sold out!

We are so honored to serve our customers and to deliver arrangements to their Moms. And to all the Moms out there, we hope you had a very special day! You deserved it!

Monday, April 19, 2010

MOTHER'S DAY

Mother's Day is on May 9th, the second Sunday in May.  It's a great time to honor our Mom's and Wives.  One of the best ways to show your love and appreciation is with a nice bouquet of flowers.  At Watson Flowers we are always striving to provide our customers with the best products and flowers.  So we are really excited about our special Mother's Day arrangements.  You won't see other florist providing these arrangements.  They really are different and special.

This arrangement is taken from our famous Valentines Day Works arrangement.  As you can see it comes with a balloon, chocolates, and a greeting card.  There are ten vibrantly colored gerbera daisies arranged in a vase.  And would you believe that all of this together is only $79.95.  This is an excellent gift for Mother's Day and we are so excited to be providing it to our customers.

This is our "Percious Memories" bouquet.  The colors of the mug are very popular right now and they work well with the flowers featured here.  What's really nice is that the mug is microwave and dishwasher safe.  Your mom or wife will enjoy this keepsake mug for a long time.  And this arrangement is only $54.95!
Supplies are limited on this so make sure that you order this early.

We call this one "Simply the Best".  It has the same features as the "Percious Memories" mug.  Once again supplies are limited so be sure to get one for your mom.  This one sells for $39.95.

Last years teacup arrangement was very successful.  This is by far one of the best and cutest teacup arrangements we've seen, it turned out very nicely.  The colors of the flowers complement the teacup perfectly.  One thing we've noticed is that our customers like the smaller arrangements when the recipient lives in a small apartement or nursing home.  Which makes this teacup an excellent choice.  It sells for only $34.95.

Featured above is our "Essence of Spring" arrangement.  Doesn't this just remind you of a spring garden.  This bouquet is just beautiful.  It features tulips, snap dragos, bells of ireland and a variety of other flowers.  This arrangement really does capture the essence of a spring garden.  It sells for only $89.95 which is very reasonable given it's high quality design and size.  One of it's great benefits is it's distinctive design.  If you don't want to go with the same ol' same ol', then this is the gift for your mom or wife.
SECRETARIES DAY

Secretaries Day is April 21, this Wednesday!  We plan on having a very busy day.  There will be a lot of deliveries to be done that morning.  We are still allowing customers to have there bouquets delivered Wednesday so now is the time to order. 

Sending your office assistants an arrangement of fresh flowers is a great way to show your appreciation.  And our flowers can last!  You get a lot for your money when your flowers last for over a week and a half.  Plus there are some many wonderful varieties and colors of flowers.  Making a bouquet to fit on a desk isn't hard either and just really brightens up anybody's day.

We do have some beautiful arrangements on our website for this special day.  Here's a few:

This is the "Appreciation Bouquet".  As you can see, it fits perfectly on any desk and is filled with very long lasting flowers.  Another benefit is that it's only $29.95.

Here's another beautiful arrangement.  It's our "Spring Secretaries Day Arrangement".  It's a little bigger than the Appreciation Bouquet.  However this bouquet can be easily customized.  The daisies, carnations, and alstromeria in this bouquet come in a variety of colors.  It's also easily upgraded by adding additional flowers such as lilies, snap dragons, gerbera daisies, tulips, etc. 

This is our "Secretaries Day Azalea Planter".  It's a little different than sending fresh cut flowers.  This healthy plant is easily placed on a desk and the plant itself is relatively easy to care for. 

Our website has many other options too so don't forget to visit us online.

Tuesday, January 26, 2010

NEW PARADE PICTURES

Sorry these took a while to get posted.  Please enjoy the pictures.  And thanks again to all who particiapated!












Thursday, January 07, 2010

VALENTINE'S DAY

Valentine's Day is February 14, 2010.  There's no better time to keep the romance alive in your relationship then this romantic holiday.  And it doesn't need to cost an arm and a leg either.

As always Watson Flowers will be providing only the highest quality red roses for Valentine's this year.  However, because of the high demand for roses, florists across the nation increase their prices on their roses.

By ordering your roses early with Watson Flowers you can lock in today's prices even though the delivery is for Valentine's.  A dozen roses which cost $69.95 today could cost up to $89.95 right before Valentine's Day.  Consumers can save big this Valentine's by ordering there roses early!

Wednesday, December 30, 2009

ANNOUNCEMENT:  WATSON FLOWERS WILL NO LONGER BE A MEMBER OF FTD

Watson Flowers has an announcement to make.  After over 50 years of being members of FTD Watson Flowers has decided to cancell it's membership with FTD.  The decision doesn't come lightly, it took many months of deliberating, nearly an entire year and a half.  However we feel it is the right choice for the flower shop.  Strategically this move will allow us to cut costs and focus resources to helping our local customer base.

Watson Flowers is will still able to send flowers nationwide or to many places around the world.  The use of the internet has given the floral industry a new dynamic in regards to sending flowers out of town.  The internet allows us to easily find florists out of state without the need to be a part of the FTD network. 

Watson Flowers has enjoyed many years being members of the FTD network.  We give our customers every assurance that our quality of work and ability to send flowers out of town will be given our very best attention.  We are very excited about the coming new year and even more excited to serve our customers for many many more years.
HAPPY NEW YEAR

This Christmas went very well for Watson Flowers.  The flower shop was very busy.  Our Christmas Specials were very popular this year.  Our designers created some very beautiful centerpieces and arrangments which we placed on the website.

Thanks to our great customer base and the addition of our wonderful Haws customers we will be ending this year on a terrific note.  We are so grateful to be serving our Haws customers and we look forward to many years of continued service.

We hope everyone has had a Merry Christmas and hope we will all have a great new year!

Sunday, December 13, 2009

It's beginning to feel a lot like Christmas.  There are Poinsettia all over the sales floor.  They are just beautiful.  Paul Ecke Poinsettia are great.  If you need one just give the shop a call or visit us on our website.  We will post Poinsettia care instructions here in a day or two.

Monday, November 16, 2009

PARADE PREPARATIONS CONTINUED:
THE ANNUAL GLUING PARTY

The annual gluing party is always a lot of fun for family. We really appreciate everyone who was able to come and help glue flower petals to the float. Both eight foot guitars, four giant rose blossoms, and all the side panels were glued that night.






Everyone is just so happy to help







The guitars and roses look great!







Everyone did a terrific job, without all the help and support you gave none of this could happen.  Thanks again!
PARADE PREPARATIONS

Wow!!  What a week!  The Gilbert Days Parade went very well thanks to a lot of hardwork from family members.  Here are some pictures during the construction of our float this year. 

First is the cut outs for our Guitars.  The theme this year was Rock N Rodeo, so we decided to make two eight foot guitars.



The guitars were then painted white and mounted to the float.


Next we painted the guitars yellow and hooked the float to Davids Expedition along with another trailer that will hold the flowers to handout during the parade.  By this time we had mounted the chairs for the float riders, attached the rose petals to the corners, and fixed a flat tire!  This test run hopefully does not reveal any problems. 







SO FAR SO GOOD! 
The float was really coming together now. 
The next steps were to prepare for the gluing of rose petals to the float. 

Tuesday, November 10, 2009

THE INFORMATION PACKET FOR THE GILBERT DAYS PARADE.

Our parade entry assignment is Div 6-19  #411.  We are in staging area assignment #1

Dear Family,  this is the text for the information packet.  We have sent family an email with the maps of the staging areas.  Please call Jacob or Nathan at the flower shop for any questions. 

Theme : Rock’N’ Rodeo



Welcome to the 2009 Gilbert days Parade!



Included please find the follow:

• Parade Entry number & Staging assignment

• Parade route protocol

• Staging instructions & map



Please read the information carefully!

The Parade route has changed!



Make as many copies of the enclosed information s you need.



Make sure that all your participants know where to arrive, park and depart.



In the interest of everyone’s safety, we ask that you please be patient, courteous and cautious during the event. Stay on your float and with your groups. DO NOT THROW any items/ materials, such as candy from you float/ entry! Also, do not leave children unattended on float entries: they must be with a guardian at all times.



If you have further questions please feel free to contact me at (602) 478 – 3369.



We hope you enjoy the Parade, and be sure to come on out to the “After Parade Party” at The Gilbert Town center. Don’t Forget the Gilbert Days Rodeo, Dance & Carnival on November 20, 21 & 22.



Thank you!



Chelle Bullard





Parade Route Protocol

Please read through this information packet carefully. Here are some important points to remember:



• Shuttle buses start at 6:00 am. The shuttle buses will be available for those who are parking in Gilbert town Center and the De- Staging Sites wishing to get to staging.

• Parade registration/ sign up / check in at 7:00am

• For safety purposes – large trucks, trailers, flatbeds, industrial vehicles must be staging by 7:30

• North and south bound traffic on Gilbert Rd will be restricted at 6:00, closed at 8:00am

• All entries must be in place , at staging areas, no later than 8:00am

• Parade start time is 9:00am

• Please do not throw candy or promotional materials from floats or moving vehicles.

• Handouts are permissible, provided someone is walking along and passing them out

• Mounted groups, carpool your horses! Bring full trailer loads

• Parade route will remain closed for ½ hour after parade to walk back down to staging area

• See enclosed de-staging maps for specific instructions

• Please do not leave children unattended on floats. Children must be accompanied at all times by an adult or guardian

• No parking of horse trailers will be allowed on Gilbert rd. violators will be towed at their owner’s expenses!

• Please be sure to clean up after yourself and animals while in the staging and de-staging areas (receptacles will be available for use)

• Preparedness – bring supplies, i.e. tape, safety pins, twine, water, first aid. For large groups, we recommend cell phones or walkie talkies , in order to maintain communication within you groups

• Be safe and have fun



Thank you for your cooperation and participation.

For questions, please call Chelle Bullard at 602 – 478 – 3369

















Staging Information



Staging Area 1:

Fresh and Easy parking lot –

750 N. Gilbert Rd. - SW corner of Guadalupe and Gilbert Rd. Check in at 7:00 am. Enter Fresh and Easy parking lot via Guadalupe rd.



Staging Area 2:

Big Lots Parking lot –

701 N. Gilbert Rd. - SE corner of Guadalupe and Gilbert Rd. Check in at 7:00 am. Enter Big Lots parking lot via Guadalupe Rd.



Equestrian:



SE corner of juniper ave and Gilbert Rd.



Equestrians will have 3 options for horse trailer parking.



1. arrive at juniper, park truck & trailer along north side of juniper. Ride parade route, stay at de-staging area until parade is over. Ride back down parade route to trailer. Will work best for mounted groups placed toward the end of the parade line up.



2. Arrive at juniper, unload, Have driver move truck and trailer to de-staging area



3. Arrive at staging area, check in, keep horses loaded in trailer, move to de-staging area, unload. after 8:00am,ride down parade route to juniper to stage



Note Road Closures begin at 8:00 am; therefore access to areas is limited.



All large trucks, trailers, flatbed, and Industrial vehicles must be at staging by 7:30 am



Parade De-Staging Information

Our de-staging procedure and area has significantly changed. All entries will de-stage at the Gilbert public school administration building at 140 s. Gilbert Rd.



• No cars will be allowed into the parking lot until after the parade starts. Then cars and pickup trucks may enter the Gilbert public schools parking lot off of Elliot rd. cars will be allowed to park / line up – according to the parking lot attendant – in a designated area until after the parade is over. You must quickly return to your vehicle after the parade to comply with the egress of the parade.

• Please car pool when picking up the groups of people that have been in the parade. The fewer cars we have attempting to get into the parking lot, the better!

• There are a few other parking areas that you may utilize on the day of the parade. Park and walk to the de-staging area and escort your group to your parking space. Again arrive early!

*mesquite jar high parking lot

*Parking lot at N. Ash & Washington

*Utilize the Free Shuttle service to and

from Gilbert Town Square

*Boys and girls Club / Gilbert comm. Center



• No floats will be allowed to leave the de-staging Area with riders on them.

• The parade route will remain closed ½ hour after the parade has finished allowing entries to safely go back to staging area if needed.

• Cars, trucks w/ trailers / floats, etc may leave the de-staging lot via west bound Elliot rd OR Follow parking lot to Mesquite St., turn R on Catalina St., turn L on Hackamore St, to south bound Gilbert Rd.



It is imperative to arrive early to avoid stressful situations at the end of the parade. Please be patient, as we work through this new procedure this year.



Refer to aerial view of de-staging area

Equestrian De-staging Information



A separate horse trailer parking area – with ample Room - has been provided at Cullumber St. and Oak St. (courtesy of Foxworth Galbraith) in the neighbor hood on the nw section of Gilbert Rd. and Elliot Rd. (see attached map).



If you chose to leave your rig on juniper, When you arrive at the de-staging area, you will be directed to Veteran’s Park (on N. Ash St. and Park St.) until the parade finishes. (it is turf and dirt – so a “bit” more friendly then asphalt).



The route will remain closed to traffic for ½ hour after the parade finishes so you will be able to safely return to your rig.



















































Parade De- Staging Details
PREPARING FOR PARADE DAY

Our float can be assembled but won't be finished until Friday night and Saturday.  We still need to glue flower petals to our float and make floral arrangements for the float.  Our float is going to be Rockin' this year. 

For the Quist Johnson Families:
The parade will begin Saturday Nov 14th at 9:00am
Our Gluing party will be held at the flower shop Friday Nov 13th at 6:00pm

Hope to see you there.

Monday, November 02, 2009

TIPS FOR FLOWER CARE

We often hear people say that flowers don't last very long, or they die too soon.  But is there any way to get your flowers to be beautiful and fresh for longer periods of time?  There is.  Here are just a few tips and suggestions you can follow to increase the longevity of your fresh flowers:

1)  Keep the water level in your vase high.  Your flowers will drink water quickly, especially at room temperatures.  Always maintain an adequate water source for your flowers.

2)  Change the water in your vase regularly.  This is one of the most important things you can do to increase the vase life of your flowers.  Simply give your flowers fresh, clean water every two or three days.  In addition to changing the water, give your flowers a fresh cut.  One to two inches above the bottom of the stem will do.  Use a sharp knife or clippers (clippers that won't crush the stem). 

3)  Mix your fresh water with flower food provided by your local florist.  It's important to follow the directions as adding too much or to little flower food is detrimental to the vase life of your flowers.  Most flower food packets say to use either a pint or quart of water. 

4)  Keep your flowers away from sources of heat.  For example heating vents or appliances such as TV's.  Areas in the home or office were there are fluctuations between warm and cool temperatures are also to be avoided. 

5)  Buy your flowers from your trusted local florist.  Floral professionals provide the best care to flowers before your purchase is made.  Florist typically keep flowers in coolers where temperatures are between 36 to 38 degrees.  This extends the vase life of your flowers dramatically.  Most grocery stores keep their flowers out at room temperature on the sales floor; this causes the flowers to lose nearly 5 to 7 days of vase life!  You wouldn't buy your fresh milk right off the sales floor?  Of course not, you pull it straight out of the cooler where it's being kept fresh.  The same is true for your local florist; they keep their flowers in the cooler keeping the flowers beautiful and fresh.

These are just a few examples for increasing the vase life of your flowers.  Follow these steps and you'll see your flowers, including roses, last 10 to 14 days or more.