ASFA Expo 2011
This years Arizona State Floral Association Expo was a success. There were many attendees and vendors there. This years expo centered around wedding designs and sales.
The featured speakers were Joyce Mason-Moheim and Sharon McGuckin. Both of these talented designers did a terrific job with their presentations. Many wonderful insights and tips were given throughout the entire expo. Jacob and Susie were able to attend from Watson Flowers. Jacob's favorite was the body flower presentation given by Joyce. There were some many neat ideas and designs regarding corsages and boutonnieres. Jacob is really excited to put some of his new ideas into action.
Among the vendors there was Teleflora. And Watson's field rep Kathy was there to present Watson's with an award. Watson Flowers is one of the top 250 sending florist nationwide! Watson Flowers is very pleased to receive the award.
At the end of the expo the florist got to enjoy a runway show featuring different dresses with body flowers and bridal bouquets.
The expo was a huge success. Thank you ASFA for the well planned and executed expo!
About Me
- Watson Flowers
- Watson Flowers was founded in 1927 by Charles and Irene Watson. Irene began in the floral industry by growing her own flowers and selling them right from her own home. In the 1930's Grandma Irene purchased 2,000 rose bushes and went door to door selling her roses. She quickly became known in town as "The Rose Lady." With the profit she made selling the rose bushes she purchased a farm to grow her business. Though the farm is not there anymore, the original building is still there and is managed by Charles and Irene's great grandsons.