VALENTINE'S DAY


Valentine's Day is less than 2 weeks away.  Do you know what you're getting for your sweetheart?

We hope we can make it easier for you this year when it comes to deciding what you want to give for Valentine's Day.  Some people think that flowers are generic, but not so.  Flowers leave a lasting impression that isn't forgotten. 

The products featured below will help you make a lasting impression on your Valentine this year.  These products and designs you'll find exclusively at Watson Flower Shops. 

Above is what we call the 'Love Bug'.  This is already proving to be a big seller this year.  We had to order more vases, and it's only Febuary 3rd!  Your Valentine will love this one.

 This is called ' X's & O's '.  Another beautiful Valentine's gift found exclusively at Watson Flowers.  An added benefit to this arrangement is that it comes with a matching mylar balloon.

This gift is one that won't break the bank.  And it comes with chocolates and a bear!  This bear is unique, it says "I love you sooooo much!".  Again, it'll be hard to find a gift like this in the Phoenix Metro area.

This is our 'Hearts Aflutter' arrangement.  This beautiful gift you'll only find at Watson's.  It's truly going to be a big hit this year and is one of the owner's personal favorites. 

We are very excited to be presenting these lovely gifts to you this year for Valentine's Day.  To show our appreciation to our customers we are offering $10.00 OFF any purchase of $60.00 or more this Valentine's Day.  So make sure you order today, supplies are limited.

We would like to wish all our customers, our friends and neighbors a wonderful and safe Christmas holiday. At Watson Flower Shops we are thankful for our great customers and their continued business. Over the past 83 years it has been our pleasure to provide Christmas centerpieces and arrangements for residents here in the East Valley and Phoenix metro area.


If you still need flowers for your table or to send to family and friends give us a call. We are offering a $10.00 discount on all purchases of $50.00 or more for local deliveries and cash and carry sales. Use promo code WFSGGL on our website or just give us a call. Feel free to call for details. We are closed Christmas day but are still accepting orders for delivery on or before Christmas Eve.
Have a wonderful holiday!

CHRISTMAS SPECIALS

Happy Holidays everyone! We are so excited for this Christmas season. Our designers have been up to their usual tricks and making exceptional bouquets for this holiday season.

In addition to the new products we are featuring we are also haveing a Christmas sale. Our customers can save $10.00 this Christmas on any purchase of $50.00 or more. This holiday special is good for local delivery and cash/carry sales of course. And our Gilbert location on Val Vista Dr and Guadalupe is selling all their Christmas plush and ornaments for 30% off. Not bad if you need some new ornaments for your own decorations or gifts for young children.

So let’s get down to it. We know you’ve been waiting to see our new products for Christmas so here they are (in no particular order):

This “Christmas Tree” is made with Bells of Ireland and it looks amazing. There isn’t anything like it in our local market. This bouquet is powerfully unique and turned out great.

"Christmas Bells are Ringing" retails for $69.95 and is available for local orders only.

"Dashing Delight" is one of our favorites. If you’re looking for flowers featuring a gift container that can be kept year after year than Dashing Delight is what you’re looking for. The featured sleigh can be placed decoratively on any table, desk or counter and the sleigh can be used for future holiday decorations.

It retails for $71.95 and is available for local orders only.

The holiday favorite is back and is sporting a new mug this year. Last year’s mug was unavailable so we had to turn to another supplier. We have to say though the arrangement turned out great. "Holiday Delight" was a big seller last year and we expect it to do the same this year. Supplies are limited so it’s best to order this one as early as possible.

"Holiday Delight" retails for only $39.95 and comes with a packet of hot coco!

Ornament containers are very popular floral gifts. Our designers made a beautiful bouquet featuring an ornament ball. Each arrangement will come in an ornament ball that’s one of three colors, red, green, or silver.

Get this bouquet for only $47.95, available for local orders only.



We hope everyone has a great holiday this year and a very happy new year!

Ads for Watson's Flowers

This ad was created by one of the owners sons (5th generation florist).  The first part says "Want to go to the flower shop?"  Then the next guy says "Yes!  Watson's Flowers has the best flowers in the world!"  After that the third guy (all the way to the right inside the car) says, "I'll take you."

It seems like we have a marketing major in our midst!  This was created on paint, he draws much better than this.

Enjoy!

HAPPY THANKSGIVING

We would like to wish all our customers, our friends and neighbors a wonderful and safe Thanksgiving holiday.  At Watson Flower Shops we are thankful for our great customers and their continued business.  Over the past 83 years it has been our pleasure to provide the floral needs for residents here in the East Valley and Phoenix metro area. 

If you still need flowers for your table or to send to family and friends give us a call.  We are offering a 20% discount on all local deliveries and cash and carry sales on our Thanksgiving products.  Use promo code WFSGGL on our website or just give us a call.

We are still accepting orders for delivery before Thanksgiving and have a wonderful holiday!

GILBERT DAYS PARADE

The Gilbert Days Parade was Saturday November 13, 2010.  Watson Flowers again participated in the parade to help celebrate Gilbert's 90th birthday.  Everything went very well.

Nathan and Jacob were not able to start construction of the float until Wednesday, three days before the parade!  Thanks to the great staff at Watson Flowers Nathan and Jacob were able to dedicate their full attention to creating the float. 

This year we did a larger than life birthday cake.  It had two layers, candles, and large birthday mylar balloons.  As always we decorated the float with lots and lots of flowers.  Beautiful hydrangea lined the edges of the float as 'frosting'. 

The picture above was taken the morning of the parade.  The cake looks good enough to eat!

The children riding the float are descendants of Charles and Irene Watson.  The children are always a great part of the float and the love riding the float.

The night before we had lots of family members attaching petals to the float.  They worked hard and did a fantastic job.  Watson Flowers thanks all the family who were able to come help on Friday and Saturday.  Your help is much appreciated.

During the parade we passed out flowers to the crowds at the parade.  Everyone did a fantastic job once again as we handed out all our flowers.  The crowds were pleased.  We even heard one of the announcers say "...here comes everyone's favorite float." 

Thanks again to all our family and friends the parade this year was a huge success!  Watson's suppliers donated the flowers used during the parade and we thank them as well. 



Don't forget to order early for Thanksgiving.  Watson Flowers will be having Thanksgiving special deals and also some new products to feature.

New products from September and this month:
Below is 'Essence of Fall'.  This is a very distinctive bouquet

Below is our Halloween bouquet, 'Spider-licious'

In September we feature 'Sunflower Sensation'.  This bouquet is gorgeous!

Check out this update to our website.  The 'About Us' section new and it stands out compared to our competitors sites.  Below is just the text, but there are photos of Charles & Irene Watson, Eva & Ernest Johnson, and the flower shop from the 1940's!


About the Company

Watson Flower Shops, Inc was founded in 1927

In 1927 Grandma Irene Watson started selling flowers out of her home with flowers grown in her own garden. Shortly after she started selling flowers Irene purchased 5,000 rose bushes and went door to door selling the roses for $0.25 each. With the profit she made from selling these rose bushes she and her husband, Charles, purchased an 18 acre farm on a road connecting downtown Tempe and downtown Mesa. On this farm Charles and Irene not only grew flowers but grew their family as well. The residents in Mesa knew Irene very well and referred to her as “The Rose Lady.”



Watson’s Flower shop founder Charles & Irene Watson on their

Irene Watson, “The Rose Lady” wedding day in 1899



Before opening her own flower shop Irene interned at Brown’s flower shop in Utah. She gained valuable skills in design while there and she learned many other things about the floral industry. She also learned about the growers in California and how to order and ship flowers from there.



Watson’s Flower Shop cerca 1940



Ownership Passes to the 2nd Generation

In 1946 ownership of the flower shop passed to one of Charles and Irene’s daughters, Eva. Prior to Eva taking over the family business, Eva worked as head surgical nurse at the Southside District Hospital in downtown Mesa. Eva married a wonderful man, James Ernest Johnson Sr. and both were very involved in the family flower business.



Ernie & Eva Johnson Eva Watson, Head Surgical

On their wedding day in 1939 Nurse, Southside District Hospital



During the years between the end of WWII and 1950 Ernie and Eve had grown the business, establishing 3 branch locations in the East Valley, and franchising locations in Tucson and Flagstaff. Also in the 50’s, the flower shop purchased a large neon sign. This sign along with many other neon signs along their stretch of road (which had become the US 60) would become famous in Americana.

The Johnson and Haw’s families

The history of the Haws and Watson families dates back to the 30's and 40's when Lyman Haws and Ernie Johnson were best friends in high school. Ernie married Eva Watson and, together continued Watson Flower Shops. Lyman developed his floral design talent at Watson Flowers. Many years later, in 1964, Lyman joined the Haws family business and built Haws Flowers and Gifts on Mesa Dr in Mesa until he retired in 1988.

After Lyman retired, Henry (Lyman’s brother) operated Haws Flowers with his wife Edna for many years. Both Henry and Edna retired from the floral industry in 2009 and asked Watson Flower Shops to serve their customers.

Consolidating the Business

In 1950 Ernie Johnson passed away and was survived by his wife Eva and their three children. Now with the responsibilities of raising her family and running a business on her own the other locations were closed.

Ownership Passes to the 3rd Generation

In 1976, Eva’s son David with his wife, Pam, took over management of Watson Flowers. With many years experience with farming, David continued the family tradition of growing flowers on the farm originally purchased by his grandparents.



David & Pam Johnson, owners of

Watson Flower Shops 1976 - 2009



In 2005, three years of construction of the “Valley Metro” light rail train system was about to start in front of their Mesa store. David and Pam knew that access would be greatly limited during construction of the Metro system. They wanted their customers in the East Valley to be able to reach their flower shop easily so in the Fall of 2005 David and Pam opened a branch location in Gilbert, AZ. The new store is conveniently located on the corner of Val Vista Dr and Guadalupe Rd.

Ownership Passes to the 4th Generation

In 2009, David and Pam retired from the floral industry. Management of Watson Flower Shops has now passed to two of their sons, Nathan and Jacob Johnson, and both are eager to uphold the family tradition of growing and selling the longest lasting, highest quality flowers at a reasonable price. Their main store is still located on the original acre of land purchased by Great grandma Irene Watson in 1931.

Nathan graduated from Arizona State University with a degree in finance while working at the family business. Jacob also graduated from Arizona State University with a degree in management. Both of David’s sons grew up being very involved in the family flower business.







Nathan and Jacob became certified Arizona State Master Florist in 2006. Nathan currently serves as the President of the Tempe Apache Boulevard Association (a community organization David also served on) and Jacob was recently elected to the Arizona Floral Association Board of Directors.

Why you should choose Watson Flower Shops

Watson Flower Shop has a proud history of service to the east valley and the Phoenix Metro area. Great grandma Irene Watson instilled three qualities in the generations of florist that followed her. The three qualities are to sell the highest quality flowers with the best possible service at a reasonable price. Every generation of florist since has honored her memory by upholding this family tradition.

So what sets Watson Flower Shops apart from the others? It is the foundation upon which our flower shop is built. Each generation has grown up as a florist; each generation has acquired the skills and knowledge necessary to have over 83 years of satisfied customers. What you can expect from Watson Flowers is professional courtesy in customer service and the highest quality, longest lasting flowers every time you order.

When you order from Watson Flowers you can order with confidence knowing we will give your order the personal attention it takes to make your gift perfect. Regardless of the occasion, the recipient of your floral gift will be delighted. We guarantee it or your money back. That’s the way Great grandma Irene Watson did it 83 years ago and that’s how we do it today.

Featured Product in August

Our designers have done it again. This time the arrangement created looks like you could’ve picked out the flowers from a summer garden. The arrangement is full of summer colors and even has little dragon flies designed with the bouquet.

Even though the month of August is almost over, we still wanted you to see the latest creation of our designers. The arrangement did very well in August and everyone seems to be pleased with the flowers. We are looking forward to the fall specials from September to November. Our purchasers and designers have found a new supplier of hard goods, vases, and containers and everyone at the shop is excited to see what they’ll create next.

Below is the August featured bouquet. Its name is ‘Summer Fly’ and retails for just $64.95. It’s a beautiful bouquet and very long lasting.

Figure 1 Summer Fly WF10AUG-1

Tell us what you think. We’d love to hear from you. And don’t forget to add this beautiful arrangement to your kitchen table.

Gilbert Store Redecorating


New fall decorations are at our Gilbert location on Val Vista and Guadalupe. Our very own designers have done most of the decorating and they are almost done. Their hard work has really paid off the sales floor looks great and is more open than before.

When the weather comes cooler it will also be easier to see inside the store while shopping. It’s worth coming in just to see the products and how the sales floor is arranged.

NEW FEATURED PRODUCTS FOR JULY


The month of July began with a very exciting event. Not only was it the Independence Day holiday, one of our very own at Watson's Flowers was married July 3, 2010. The flowers looked terrific (of course) and the whole event was wonderful.

To continue the excitement in July our designers are introducing 3 brand new designs. All three of these beautiful designs are excellent gifts for the summer; they feature bright and vibrant colors.

Our designers are even running a side business; they have put up a lemonade stand on our sales floor. So when you come in to our Mesa store to pick up your flowers in July, remember to get a refreshing glass of freshly squeezed lemonade (oh yeah, it’s free).

But we know you want to see the new bouquets for July so here they are:

The first is called ‘Bright Delight’. And yes, those are fresh lemon slices in the vase! Bright Delight is a very beautiful arrangement; simply looking at the picture can brighten your day.

The price is just $64.95. It is very long lasting so whoever receives this arrangement will be able to enjoy it many days.

The second product is ‘Tart & Tangy’. It also has freshly sliced lemons in the vase. Notice how the orange and yellow give a fresh summer feel. You won’t be disappointed with this one. ‘Tart & Tangy’ will put a smile on anyone’s face.  Your loved ones will be able to enjoy this bouquet for many days. It’s only $39.95.

The last one featured this month is the ‘Lemon Lime Refreshment’ bouquet. By combining the refreshing colors of the lemon and the lime we have a bouquet that’s very cool and refreshing to look at.

The green vase this arrangement comes in is on limited supply so order early in the month of July. This product is priced at $42.95.

FLORAL THERAPY? FOLLOW THE LINK BELOW TO HEAR ABOUT HOW RECENT STUDIES SHOW THAT FLOWERS IMPROVE OVERALL QUALITY OF LIFE.


Can flowers really improve an individual’s quality of life? Do flowers really put you in a better mood?

The answer to both these questions is yes. A recent article points out how flowers are capable of improving mood and quality of life.

Flowers really can make an impact on your day. During floral deliveries it’s amazing to see how flowers put a smile on everyone’s face. Nearly everyone love’s flowers (this holds true for men as well). However, we don’t always get to enjoy flowers everyday.

Flowers can even improve your attitude days after you’ve received the flowers. In addition to placing flowers at home or in your office, giving flowers to people in person is also very beneficial to overall well being. Florist of course are happy to make deliveries on your behalf, but don’t underestimate the power of going to the local florist, picking up a bouquet, and delivering the flowers yourself to a loved one or friend. The joy and excitement of giving flowers will always lift your spirits as well as the receiver’s.

We should all try to enjoy flowers everyday, whether we are at the park, going for a jog, or visiting your local florist. Flowers have the ability to improve your mood, lift your spirits, and give you a brighter outlook on life.

View article here: http://www.ukiahdailyjournal.com/community/ci_15249497?utm_source=twitterfeed&utm_medium=twitter

ROSE MONTH!!

June is rose month!!  Watson Flowers is celebrating by have a June rose special.  After Mother's Day, I went and talked to our experienced designers and we brainstormed some ideas for June's new product.  Then we realized June was rose month.  We bounced some ideas back and forth with no definite plans, only that we wanted it to be centered around roses.

A few days later my designers and purchaser came to me with a great idea.  They wanted to do a dozen roses!  Okay, that doesn't sound extrodinary.  It is however extrodinary because we will be selling our dozen roses in a vase for nearly $30.00 less than the normal price! 

It turns out that our purchaser was able to get a good price on some long lasting red roses.  The roses we normally carry everyday are a full 60 to 70 cm long, have large full blooms, and are very long lasting.  For our June rose special however, we will be using a much shorter rose (roughly 40cm long) with a slightly smaller bloom.  We are though fimilar this rose, it's called a 'Rio' rose and it's also long lasting.  The good news it will be a much lower price so that we could pass that savings along to our customer. 

Our dozen roses in our Deluxe style, is $69.95.  But for June, because we will be using the red Rio roses we will be selling the dozen roses for only $39.95!!  As you can see from the picture, the roses are beautiful, the only difference is that the arrangement is smaller than our Deluxe Dozen roses made at $69.95.

Red Rose Special

Item #: WF10JUN-1

As shown price: $39.95

We are so excited to for rose month.  Call and place your order because it's only available for the month of June.  Only red roses will be available, but who doesn't like a beautiful arrangement of a dozen red roses!

MOTHER'S DAY RECAP


Watson Flower Shops would like to thank all of its customers for their support during Mother's Day. We can't do it without you! And this Mother's Day went well. It is our goal to make sure that the Mom's in your life enjoy a beautiful, fresh bouquet of flowers.

And many of our customer's ordered the bouquets shown in our last posting. They are just extremely beautiful bouquets, and they were very popular. Precious Memories, Simply the Best, and the Mother's Day Teacup all sold out!

We are so honored to serve our customers and to deliver arrangements to their Moms. And to all the Moms out there, we hope you had a very special day! You deserved it!

MOTHER'S DAY

Mother's Day is on May 9th, the second Sunday in May.  It's a great time to honor our Mom's and Wives.  One of the best ways to show your love and appreciation is with a nice bouquet of flowers.  At Watson Flowers we are always striving to provide our customers with the best products and flowers.  So we are really excited about our special Mother's Day arrangements.  You won't see other florist providing these arrangements.  They really are different and special.

This arrangement is taken from our famous Valentines Day Works arrangement.  As you can see it comes with a balloon, chocolates, and a greeting card.  There are ten vibrantly colored gerbera daisies arranged in a vase.  And would you believe that all of this together is only $79.95.  This is an excellent gift for Mother's Day and we are so excited to be providing it to our customers.

This is our "Percious Memories" bouquet.  The colors of the mug are very popular right now and they work well with the flowers featured here.  What's really nice is that the mug is microwave and dishwasher safe.  Your mom or wife will enjoy this keepsake mug for a long time.  And this arrangement is only $54.95!
Supplies are limited on this so make sure that you order this early.

We call this one "Simply the Best".  It has the same features as the "Percious Memories" mug.  Once again supplies are limited so be sure to get one for your mom.  This one sells for $39.95.

Last years teacup arrangement was very successful.  This is by far one of the best and cutest teacup arrangements we've seen, it turned out very nicely.  The colors of the flowers complement the teacup perfectly.  One thing we've noticed is that our customers like the smaller arrangements when the recipient lives in a small apartement or nursing home.  Which makes this teacup an excellent choice.  It sells for only $34.95.

Featured above is our "Essence of Spring" arrangement.  Doesn't this just remind you of a spring garden.  This bouquet is just beautiful.  It features tulips, snap dragos, bells of ireland and a variety of other flowers.  This arrangement really does capture the essence of a spring garden.  It sells for only $89.95 which is very reasonable given it's high quality design and size.  One of it's great benefits is it's distinctive design.  If you don't want to go with the same ol' same ol', then this is the gift for your mom or wife.

SECRETARIES DAY

Secretaries Day is April 21, this Wednesday!  We plan on having a very busy day.  There will be a lot of deliveries to be done that morning.  We are still allowing customers to have there bouquets delivered Wednesday so now is the time to order. 

Sending your office assistants an arrangement of fresh flowers is a great way to show your appreciation.  And our flowers can last!  You get a lot for your money when your flowers last for over a week and a half.  Plus there are some many wonderful varieties and colors of flowers.  Making a bouquet to fit on a desk isn't hard either and just really brightens up anybody's day.

We do have some beautiful arrangements on our website for this special day.  Here's a few:

This is the "Appreciation Bouquet".  As you can see, it fits perfectly on any desk and is filled with very long lasting flowers.  Another benefit is that it's only $29.95.

Here's another beautiful arrangement.  It's our "Spring Secretaries Day Arrangement".  It's a little bigger than the Appreciation Bouquet.  However this bouquet can be easily customized.  The daisies, carnations, and alstromeria in this bouquet come in a variety of colors.  It's also easily upgraded by adding additional flowers such as lilies, snap dragons, gerbera daisies, tulips, etc. 

This is our "Secretaries Day Azalea Planter".  It's a little different than sending fresh cut flowers.  This healthy plant is easily placed on a desk and the plant itself is relatively easy to care for. 

Our website has many other options too so don't forget to visit us online.

NEW PARADE PICTURES

Sorry these took a while to get posted.  Please enjoy the pictures.  And thanks again to all who particiapated!

VALENTINE'S DAY

Valentine's Day is February 14, 2010.  There's no better time to keep the romance alive in your relationship then this romantic holiday.  And it doesn't need to cost an arm and a leg either.

As always Watson Flowers will be providing only the highest quality red roses for Valentine's this year.  However, because of the high demand for roses, florists across the nation increase their prices on their roses.

By ordering your roses early with Watson Flowers you can lock in today's prices even though the delivery is for Valentine's.  A dozen roses which cost $69.95 today could cost up to $89.95 right before Valentine's Day.  Consumers can save big this Valentine's by ordering there roses early!

ANNOUNCEMENT:  WATSON FLOWERS WILL NO LONGER BE A MEMBER OF FTD

Watson Flowers has an announcement to make.  After over 50 years of being members of FTD Watson Flowers has decided to cancell it's membership with FTD.  The decision doesn't come lightly, it took many months of deliberating, nearly an entire year and a half.  However we feel it is the right choice for the flower shop.  Strategically this move will allow us to cut costs and focus resources to helping our local customer base.

Watson Flowers is will still able to send flowers nationwide or to many places around the world.  The use of the internet has given the floral industry a new dynamic in regards to sending flowers out of town.  The internet allows us to easily find florists out of state without the need to be a part of the FTD network. 

Watson Flowers has enjoyed many years being members of the FTD network.  We give our customers every assurance that our quality of work and ability to send flowers out of town will be given our very best attention.  We are very excited about the coming new year and even more excited to serve our customers for many many more years.